Take A Kid To The Game Day Set For Sunday
Jan. 8, 2004
AMHERST, Mass. - Area youngsters will have an opportunity to experience the college game-day atmosphere when Massachusetts hosts NCAA? Basketball's annual Take a Kid to the Game? (TAKG) program, Sunday, Jan. 11, 2004. Kids, ages 18 and younger, will receive a free ticket with the purchase of a full-priced adult ticket, to watch the Minutewomen take on Dayton at the Mullins Center at 2:00 p.m.
Massachusetts is one of more than 500 institutions across the nation that are participating in this campaign focused on attracting more of the nation's youth to college games. The Take a Kid to the Game? program is entering it ninth year in the promotion of NCAA? Athletics.
In addition, UMass will offer an autograph session after the game. Fans will have the chance to meet their favorite players and get an autograph or have a picture taken.
"We are very excited to be participating in the NCAA Take a Kid to the Game initiative," said Thorr Bjorn, interim athletic director at UMass. "Our wish is that all of the young kids in our immediate area will have the opportunity to experience the one-of-a-kind atmosphere that is women's NCAA Basketball."
Tickets for this special game, which become available the week-of-the-game, can be purchased at the UMass Athletic ticket office. For more information, contact 1-866-UMASS-TIX or visit www.umassathletics.com.
The Take a Kid to the Game? program is one of the national promotions of NCAA? Basketball. To see other NCAA Basketball initiatives, please visit the website, www.ncaasports.com for more information.
TAKG is a grassroots marketing campaign created by Host Communications, Inc. to encourage alumni and fans to take their kids out to stadiums and arenas to experience intercollegiate athletics. HOST, a wholly owned subsidiary of Bull Run Corporation (Nasdaq: BULL), is a sports, lifestyle and affinity group marketing and management company based in Lexington, KY.
GET YOUR OFFICIAL