UMass Sports Network Telecasts To Air Live in Boston
Nov. 1, 2011
AMHERST, Mass. - Nelligan Sports Marketing has reached an agreement with WBIN-TV that will allow UMass fans in the greater Boston area to watch approximately a dozen live broadcasts of UMass games, including football, hockey, men's and women's basketball, and lacrosse throughout the 2011-12 season beginning in November. The games will be produced by the UMass Sports Network.
WBIN-TV, the only locally owned and operated TV station in the Boston/Manchester market, reaches all major cable and satellite outlets in the greater Boston area. The UMass schedule on WBIN begins this Saturday, November 5 when the UMass hockey team takes on Boston College at the Mullins Center.
"We're truly excited to have reached an agreement with WBIN" said Pam Batalis, General Manager for Nelligan Sports. "In addition to providing a platform to showcase UMass Athletics, this partnership will increase the exposure and value to our current and future corporate partners by providing an avenue to reach University alumni and college sports fans located within WBIN's footprint."
The showdown against the top-ranked Eagles is one of five UMass hockey games that will air on WBIN, including four against Bay State rivals as the Minutemen host Northeastern on November 12, Harvard on December 2, and Merrimack on March 2. WBIN will also broadcast one of two games against New Hampshire on February 24 or 25, depending on a NESN-flex selection.
The men's basketball slate tips off with the season opener on November 11 at The Curry Hicks Cage against Elon, then continues with the second game of the season on November 14 against Northeastern. Atlantic 10 games against Fordham on January 5 and Saint Joseph's on January 14 are tentatively scheduled.
"We are excited to bring UMass sports to WBIN as part of our continued commitment of providing viewers with the best in entertainment, sports and news programming in the Boston-Manchester market" said Gerry McGavick, General Manager of WBIN.
The final game at the Football Championship Subdivision (FCS) level for UMass football will air on November 19 when the Minutemen take on James Madison at 1pm. It will also be the final game at McGuirk Alumni Stadium before the team moves its home games to Gillette Stadium next season.
A pair of women's basketball games - December 11 vs. Maine and January 7 vs. Saint Joseph's - are on the docket, as is the men's lacrosse home opener against Bucknell on February 18.
"Ever since the UMass Sports Network started producing television game broadcasts last year we have worked diligently to make them available to viewers in the eastern part of the state" said Josh Maurer, UMass' Assistant A.D. For Broadcasting. "This agreement will allow the many UMass fans and alumni in the greater Boston area to enjoy some of our biggest events."
WBIN reaches 2.4 million households and over 5 million people in 500 towns in eastern and central Massachusetts, New Hampshire, and Vermont. It is available on Comcast channel 18 (811 in HD), FiOS channel 6 (506 in HD), DirecTV channel 50/950 and Dish Network channel 50/8777.
"With football slated to begin play at Gillette Stadium next season, this is a great first step towards growing the UMass brand in the greater Boston area" said John Egan, Regional Vice President for Nelligan Sports. "UMass is the flagship University in the state of Massachusetts and gaining exposure in the most populous city in the state was imperative for both the University and our sponsors. We look forward to working with WBIN and growing our relationship in the future."
Based in Derry, N.H., WBIN-TV is the only locally owned, locally operated Independent Television Station in the Boston-Manchester market. A Carlisle One Media Company, WBIN-TV is committed to excellent programming, mixing popular sitcoms and dramas such as 30 Rock, The Office and Law & Order with the new News @ 10 featuring The Boston Globe and Bloomberg.
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