Men's Basketball


  Adam Ginsburg
Adam  Ginsburg

Assistant Coach

Alma Mater:
Buffalo '97


Championship Berth On The Line As UMass Battles Stanford In NIT Semifinals

Minutemen look to continue postseason run Tuesday vs. Cardinal at Madison Square Garden


Men's Basketball Announces Staff Changes

Derek Kellogg sets his staff for the 2011-12 season.



MBB VS. LASALLE Photos by Thom Kendall '93



MBB vs. SIENA Photos by Thom Kendall '93



MBB vs. SBU (NIT) Photos by Thom Kendall '93



MBB vs. RICHMOND Photos by Thom Kendall '93

Feature: Ginsburg A Happy Holdover

Adam Ginsburg returns to UMass for his 10 season as an assistant coach and seventh under Derek Kellogg. Ginsburg is energetic and comprehensive along with being a tireless worker. He has tremendous recruiting ties in New England and the Northeast.

"Adam is a very articulate, hard-working young coach, who I see as having a great future in the profession," said UMass head coach Derek Kellogg. "In the short period time I have been here, we have become very good friends. We have been very compatible in the work environment. I love the relationships he has with the players. I love his tenacity in terms of recruiting. The biggest thing he does so well when he meets you, is that he makes you feel like you are the guy next door. He is so friendly, he is close to everyone, the prep school coaches love him. He just has a special way about him, that makes you want to have him around and be a part of your family."

Ginsburg has been in integral piece in UMass' return to the forefront on the national basketball scene over the last nine years under coaches Derek Kellogg and Travis Ford.

In 2007-08, Ginsburg played a large role in UMass' success which saw the Minutemen reach the National Invitation Tournament (NIT) Championship game. The Minutemen, who finished 25-11, made the program's deepest run in a postseason playing in a national postseason title game for the first time in history. Ginsburg played a large role in recruiting many of the players which played on the NIT Finalists as transfers or high school recruits. He had the opportunity to work with the Atlantic 10 Player of the Year for the second year in a row, as Gary Forbes was the league's top player along with being the co-regular-season scoring champion. Forbes was also named an AP Honorable Mention All-American. Ginsburg was largely responsible for recruiting the A-10's Most Improved Player Ricky Harris, who improved his scoring average by nearly 14 points per game from his freshman to sophomore campaign. UMass set close to 10 program records including most points and most 3-point field goals made in a season. The 25 wins were the fifth-most in a season in school history. The Minutemen captured the 2006-07 Atlantic 10 Regular-Season Championship, marking the first time in 11 years they achieved that feat. The Minutemen won their first postseason game since the 1996 Final Four last year as they beat Alabama, 89-87 in overtime, before a national television audience on ESPN. Ginsburg had the opportunity to coach two of the top players in the nation in Atlantic 10 First-Team selections Rashaun Freeman and Stephane Lasme. Following a UMass career which saw him finish as the fourth all-time leading scorer, Freeman signed to play professional basketball in France. Lasme was named an Honorable Mention All-American in addition to being the A-10's Player of the Year and Defensive Player of the Year. He was drafted in the second round by the NBA's Golden State Warriors after finishing second in the nation in blocked shots. In addition to the rise on the basketball court, UMass basketball also received stellar reviews from its incoming recruiting class. The basketball staff was recognized by as having the 22nd best recruiting class in the country and by CSTV as having the 26th-best class in addition to many other accolades. Prior to joining UMass in 2005, Ginsburg was an assistant coach under Ron Everhart at Northeastern University from 2001-2005. In the 2004-05 season, he was part of Northeastern's unprecedented success as the Huskies finished second in the America East Conference with a 15-3 record (21-10 overall), advanced to the postseason conference tournament championship game where it lost to NCAA Tournament Cinderella Vermont. The 2005 Huskies went on to earn an NIT bid- marking Northeastern's first postseason appearance in 14 years. While at Northeastern, Ginsburg had the opportunity to be a part of a staff that recruited and coached numerous all rookie and all conference players. Two of these players were Jose Juan Barea (two-time first team all conference and current Dallas Maverick) and Shawn James (Conference Rookie of the Year and Conference Defensive player of the year). In addition, Ginsburg was on staff also with the programs upset victories in consecutive season over Boston College, West Virginia and UMass.

During his coaching career, Ginsburg has gained valuable local and international experience through various camps. At Northeastern, he ran Coach Ron Everhart's day camps as well as organized and staffed a team high school clinic/tournament that has featured some of the area's top talent including current Minuteman Anthony Gurley.

Ginsburg got his first international coaching experience in the summer of 2002 as he was a coach/clinician at the Basketball Camp in Beijing, China, run by Sino American International Sports, in conjunction with the Chinese Basketball Association.

Prior to his arrival at NU, Ginsburg spent two years at Towson University. While with the Tigers, Ginsburg served as an assistant coach under Mike Jaskulski and was director of the summer basketball camp program.

Ginsburg, is a 1997 graduate of the University at Buffalo, where he began his involvement with college coaching as a manager with the basketball team.

After graduation, Ginsburg headed to the University of Florida for graduate work. Former UMass Associate Head Coach Tim Maloney, and a former Buffalo assistant, helped Ginsburg land an opportunity to assist with the daily operation of the Gator basketball program. There, he worked under Florida coach Billy Donovan, who recommended Ginsburg to new NU coach Ron Everhart. Ginsburg received his master's degree in Sports Management at Florida and also was part of the Gators' Sweet 16 team in 1999. In 1995, while attending Buffalo, Ginsburg also served as an assistant coach under Jim Kramer of the Nichols School.

The summer of 1996 brought Ginsburg the opportunity to be the head coach of a Junior Maccabiah team for four years. That summer he led the team to a bronze medal.

A native of Baldwin, N.Y., Ginsburg, 37, (born June 18, 1975) and his wife Beth reside in Hadley with their son Matthew (10) and daughter Lexi Faith (6).

The Ginsburg File
Birthdate: June 8, 1975
Family: Wife Beth, Son Matthew (10); daughter Lexi (6)
Alma Mater: Buffalo `97, Masters: Florida `99

Coaching Experience
Massachusetts, Assistant Coach 2005-Present
Northeastern, Assistant Coach 2001-05
Towson, Assistant Coach 1999-2001
Florida, Staff Assistant 1998-99

Adam Ginsburg's Year-By-Year Coaching Record
Year Program Position W-L Conf. Postseason
1998-99 Florida Staff Assistant 22-9 10-6 NCAA Sweet 16
1999-00 Towson Assistant Coach 11-17 7-11 -
2000-01 Towson Assistant Coach 12-17 7-11 -
2001-02 Towson Assistant Coach 11-18 7-11 -
2002-03 Northeastern Assistant Coach 16-15 8-8 -
2003-04 Northeastern Assistant Coach 19-11 13-5 -
2004-05 Northeastern Assistant Coach 21-10 15-3 NIT First Round
2005-06 Massachusetts Assistant Coach 13-15 8-8 -
2006-07 Massachusetts Assistant Coach 24-9 13-3 NIT Second Round
2007-08 Massachusetts Assistant Coach 25-11 10-6 NIT Runner-up
2008-09 Massachusetts Assistant Coach 12-18 7-9 -
2009-10 Massachusetts Assistant Coach 12-20 5-11 -
2010-11 Massachusetts Assistant Coach 15-15 7-9 -
2011-12 Massachusetts Assistant Coach 25-12 9-7 NIT Semifinals
2012-13 Massachusetts Assistant Coach 21-12 9-7 NIT First Round
2013-14 Massachusetts Assistant Coach 24-9 10-6 NCAA Second Round
2014-15 Massachusetts Assistant Coach 17-15 10-8 -
Totals 17 Seasons - - - 2 NCAA Berths
5 NIT Berths
1 A-10 Championship


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