Athletic Department Staff
Assistant Athletic Director, Media Relations
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John Sinnett enters his 11th year at UMass including his third as Assistant Athletic Director for Media Relations. The native of North Carolina first joined UMass in 2004-05 as assistant director before being promoted to associate director in August 2007. In 2011 Sinnett served as interim Assistant Athletic Director before being named the permanent director. In addition to his responsibilities managing the media efforts of the department, Sinnett has served as the sport administrator for the women's lacrosse program.
As the Assistant A.D. for media relations, Sinnett is the primary contact for football, women's lacrosse and women's tennis. During the course of his career, he has worked in some capacity with all 21 athletic programs at the University.
At UMass, Sinnett has served as the media liaison for several postseason events including three rounds of the 2007 NCAA Men's Soccer Tournament, the 2008 & 2013 A-10 Women's Lacrosse Tournament and the 2008 A-10 Track & Field Championships. Additionally, in the fall of 2004, he coordinated the media efforts of the Atlantic 10 Women's Soccer Tournament hosted by UMass. In the springs of 2005, 2007 and 2008, he worked extensively with the NCAA Amherst Regional Softball Tournament and as a member of the Management Staff of the NCAA Women's Lacrosse Final Four in 2005. He has also worked with the men's basketball team during three NIT runs, including to the 2012 Final Four, and the football team which appeared in the 2006 NCAA Championship Title game.
In his time at UMass, several of Sinnett's media guides have been ranked among the top nationally and in the Northeast by the College Sports Information Directors of America (CoSIDA). In 2004-05, the UMass Cross Country/Track & Field guide took fifth nationally in the Multi-Sport division - just behind the Arkansas media guide as one of two cross country/track publications in the top five. In 2005-06, he assisted with the publication of the football media guide which placed fourth nationally among I-AA books. Additionally, his men's soccer media guide was ranked 10th nationally and tops in the Northeast, while both the men's and women's track and field guides won first in the district as well.
Additionally, Sinnett has worked with several other projects including the development of streaming video and television for home UMass athletic contests and the publicity efforts for Sam The Minuteman in the 2005-06 Capital One Mascot of the Year contest where the UMass mascot took second place behind Herbie Husker of Nebraska. During the 2005-06 year, the media relations department began extensive work in streaming video starting men's basketball, women's basketball, hockey, swimming & diving, men's lacrosse and women's lacrosse. In 2006-07, UMass was able to implement streaming video for nearly all home athletic events. In 2010-11, UMass became one of the first schools nationally to produce its own television broadcasts for 100 home events covering almost every team.
Prior to UMass, Sinnett worked at Campbell University in Buies Creek, N.C., where he was the primary contact for volleyball, women's basketball, softball, and men's and women's track and handled the duties of maintaining the athletic department web site. As part of his publicity efforts with the Fighting Camels, he oversaw the complete redesign of the athletic web site and the installation of an e-commerce site - the first-ever for the school.
Before Campbell, the 2001 graduate of Wake Forest University worked for one year in the East Carolina Media Relations Department. The New Bern, N.C. native was the primary contact for volleyball, women's soccer, track and field, golf, and assisted with football, softball, and men's and women's basketball.
During the 1999 and 2000 basketball seasons, Sinnett served as the main statistician at both men's and women's Atlantic Coast Conference Tournaments and in 2000 at the NCAA Eastern Regional Tournament. He also worked for Host Communications as a writer covering the 2000 NCAA National Track & Field Championships and interned with the Carolina Panthers during their 1999 training camp session.
Sinnett is married to the former Tanis Smith and the pair have three children, Tayte (3) and twins Tanner (1) and Teagan, along with two dogs, Teddy and Tango.