Associate Athletic Director Marketing and Sales
Todd McDonald was named the Director of Marketing & Promotions in November 2006 is currently the Associate Athletic Director Marketing and Sales. McDonald came to UMass after spending the prior three seasons working with the WNBA's Connecticut Sun.
McDonald, a native of Greenfield, Mass., is in charge of the marketing and community relations efforts of the UMass' 21 NCAA Division I Intercollegiate sport programs. He oversees a marketing and corporate sales campaign that generates more than one million dollars annually.
With the Connecticut Sun as the Consumer Sales Manager since March 2003, McDonald assisted in the sales of corporate sponsor packages, helped increase overall attendance and achieved a 92 percent renewal of season tickets. During his tenure there, he also helped increase overall attendance and season and group ticket sales each season.
From March 2001 until 2003, he worked with the Red Sox as the Premium Seating Sales Manager where he helped develop sales plans for premium seating areas at Fenway Park and managed sales in the .406 Club. He also collaborated with local businesses to organize exclusive functions at the park.
McDonald also has experience at the collegiate marketing level as he served two years at the University of Hartford as the Director of Athletic Marketing and Sales from 1999 to 2001.
A 1996 graduate of Western New England College, McDonald has also worked for Hartford Sports/Madison Square Garden as a Ticket Sales Manager and an Account Executive as well as for the New England Blizzard as a Corporate Sales Associate.
While at WNEC, he was a member of the varsity baseball team and the ice hockey team. Following graduation he spent two seasons as the assistant baseball coach for the Golden Bears.
McDonald and his wife Shari have two children Tyler and Ian.
Last Updated on June 1, 2012