Rocko DeLuca
Associate Athletic Director
Director For Development
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In July 2010 Rocko DeLuca began his first year with the University of Massachusetts Athletic Department when he was named the Associate Athletic Director/Director of Development for Athletics. DeLuca joined the Minutemen after spending eight years at the University of Colorado.

DeLuca's main responsibility is for designing and implementing a comprehensive development program for the athletics department. The program incorporates both campaign and annual fundraising, with particular emphasis on capital, major individual, corporate, foundation and planned gifts.

While at Colorado from 2002-10, he served as the Assistant Athletic Director for Major Gifts with the Buff Club. He also served as the Assistant Athletic Director for Annual Giving and Buff Club Director from 2002-07. Prior to joining UMass, he oversaw major gifts, capital projects and the annual fund, which generated approximately $6 million each year.

DeLuca also implemented the Buff Club Cabinet giving program, in which donors made a three-year commitment of $25,000 annually. He was responsible for all aspects of annual giving to CU Athletics and its 16 intercollegiate sport programs. He returned to his alma mater after working with the Denver Broncos as a premium seat representative from 1999-2002. He earned his bachelor's degree in Kinesiology from the University of Colorado in 1999, where as a student, he worked all four years as a student athletic trainer, assigned mainly to football and basketball. He received his master's in Sports Administration from the University of Northern Colorado in 2001.

Born November 10, 1976 in Pueblo, Colo., DeLuca graduated from Greeley (Colo.) West High School where he lettered in golf, cross country and track. His father (John, Jr.) played college football at Northern Colorado. He is married to the former Kristin Van Ronzelen.