Athletic Department Staff
Rocko DeLuca is in his fifth year as the Senior Associate Athletic Director and Executive Director of Development for Athletics at the University of Massachusetts. In his current role, DeLuca provides direction and leadership to the UMass Athletics development unit, which includes the Minutemen Club, capital projects, scholarships, endowments, athletic fundraising events, 16 sport specific booster programs and planned gifts. In addition to his development responsibilities, DeLuca also serves as a member of the athletic department's senior staff, football steering committee, and is the sports administrator for Men's Ice Hockey, Women's Field Hockey, and Women's Tennis programs.
Under DeLuca's leadership, the Minutemen have undertaken several new fundraising initiatives. Most notably, in 2011 DeLuca and his team kicked off a major $33M fundraising campaign to enhance capital, scholarship, endowment and sport-specific funds. With 18 months remaining in the campaign, the Minutemen Club has raised $23.5M, over 70% of its goal, thanks in part to the largest individual gift ($10M) to the Athletics Department and one of the largest in the history of the UMass Amherst campus. The lead gift was donated in support of the John Francis Kennedy Champions Center - a new basketball facility for the men's and women's programs, which is one of the highlights of UMass' major facility projects. The campaign also supported the construction of a new football performance center and a named gift of $2.5M for the Martin & Richard Jacboson Press & Sky Box Complex at McGuirk Alumni Stadium as part of the Minutemen's transition to the Football Bowl Subdivision.
In his time overseeing athletics development, DeLuca also led the re-organization and re-branding of the department's annual fund for student-athlete scholarship support, now called The Minutemen Club. Funds raised through The Minutemen Club support the academic-related expenses of over 700 student-athletes in all 21varsity sport programs. The Minutemen Club works along with all sport-specific booster programs such as the Court Club, the Gridiron Club, the Lax Backers, and Pond Club. In the first six months of the 2015 fiscal year, donations to the Athletic Department are up 45%, the fourth consecutive year with double-digit growth. DeLuca's oversight of over $5M in football specific gifts and multiple six figure gifts exemplifies the solid base of support for UMass's Football Program.
DeLuca arrived at UMass from the University of Colorado at Boulder, where he spent nearly nine years on the Buffaloes' staff. In his role as Assistant Athletic Director for Major Gifts / Director of Development, DeLuca oversaw major gifts, capital projects, Folsom Field suite and club seat sales, and the Buff Club, the University's general scholarship fund for student-athletes. He was also responsible for Colorado's courtesy car program and was a member of the external revenue team at CU. In 2009, he secured a seven figure leadership gift for their basketball and volleyball practice facility. DeLuca was instrumental in the Buff Club's increase in annual cash giving and the addition of over 2,500 new donor accounts during his tenure at Colorado. DeLuca implemented the Buff Club Cabinet giving program, which generated an additional $1.4M in unrestricted giving annually and lead the $3.7M eight-month "Your Team" Campaign in 2005.
Prior to joining the athletic department at CU, DeLuca served as a Premium Seating Executive for the Denver Broncos of the National Football League from 1999-2002. In this role he managed sales for all Invesco Field at Mile High premium tickets and was the sales leader in 2001-02.
DeLuca, a native of Greeley, Colo., received his bachelor's degree in Kinesiology (1999) from the University of Colorado at Boulder and a master's in Sports Administration (2001) from the University of Northern Colorado. DeLuca lives in Amherst, Mass., with his wife, Kristin and their daughter Siena.
Updated: January 29, 2015