Todd McDonald Named Director Of Marketing And Promotions For UMass Athletics
Nov. 14, 2006
AMHERST, Mass. - Todd McDonald has been named the new Director of Marketing and Promotions for the University of Massachusetts as announced by Director of Athletics John McCutcheon. McDonald comes to UMass after spending the last three seasons working with the WNBA's Connecticut Sun. He replaces Tamra Geryk who left to pursue other professional interests.
"We are very pleased that Todd has joined our staff," said McCutcheon. "He brings new enthusiasm and a fresh perspective to our promotions and group sales efforts."
McDonald, a native of Greenfield, Mass., will be charged with the marketing and community relations efforts of the UMass Department of Athletics' 23 NCAA Division I Intercollegiate sport programs.
"I am extremely happy to part of the UMass Athletic Department," said McDonald. "There are a number of exciting things happening right now with all of the programs and I feel very fortunate to be involved at this time."
Prior to UMass, McDonald worked with the Connecticut Sun as the Consumer Sales Manager since March 2003. While there, he assisted in the sales of corporate sponsor packages, helped increase overall attendance and achieved a 92 percent renewal of season tickets. During his tenure there, he also helped increase overall attendance and season and group ticket sales each season.
From March 2001 until 2003, he worked with the Red Sox as the Premium Seating Sales Manager where he helped develop sales plans for premium seating areas at Fenway Park and managed sales in the .406 Club. He also collaborated with local businesses to organize exclusive functions at the park.
McDonald also has experience at the collegiate marketing level as he served two years at the University of Hartford as the Director of Athletic Marketing and Sales from 1999 to 2001. While there, he helped develop and oversee the marketing plan for the Hawks' 16 NCAA Division I intercollegiate programs; established a corporate sales strategy; coordinated print advertising; and created and implemented ticket sales strategies for basketball, soccer and lacrosse. A highlight of his time in Hartford was a 160 percent increase in women's basketball ticket sales.
A 1996 graduate of Western New England College, McDonald has also worked for Hartford Sports/Madison Square Garden as a Ticket Sales Manager and an Account Executive as well as for the New England Blizzard as a Corporate Sales Associate.
While at WNEC, he was a member of the varsity baseball team and the ice hockey team. Following graduation he spent two seasons as the assistant baseball coach for the Golden Bears.