UMass & WRNX Extend Radio Deal For Two More Years
UMass & WRNX Extend Radio Deal For Two More Years
The UMass Sports Network radio broadcasts will be heard on WRNX through 2008.

The UMass Sports Network radio broadcasts will be heard on WRNX through 2008.

Jan. 20, 2006

Amherst, Mass. - The UMass Athletic Department will have WRNX Radio, based in Holyoke, as its flagship station for two more years. The latest three-year contract was set to run out at the conclusion of the 2005-2006 school year and both parties agreed to extend the contract for two more years through the end of the 2007-2008 season. The announcement was made between periods on the broadcast of the January 20th hockey game by Senior Associate Athletic Director Thorr Bjorn with UMass hockey announcer and WRNX Program Director Donnie Moorhouse.

"We are extremely pleased that we are extending the radio partnership with WRNX 100.9 FM for two more years," said UMass Director of Athletics John McCutcheon. "We look forward to two more very productive years of working together to ensure that we put out the very best in UMass college sports programming."

WRNX, located at 100.9 on the FM dial, has carried all of the men's basketball, hockey and football games for the last four years, plus coaches shows in those three sports plus women's basketball. WRNX's 6,000 watts covers the entire Pioneer Valley and reaches up in to Vermont and down in to Connecticut.

"The relationship between WRNX and the University of Massachusetts Athletic Department has been great over the past three years," said Glenn Cardinal, General Manager of WRNX. "The University plays such a huge role in the Valley that it makes all the sense in the world to keep the games on the radio with WRNX. Therefore, we have agreed to extend the broadcast contract for the next two years. The synergy between the UMass Athletics staff and the staff here at WRNX is something that just could not end. We look forward to two more winning years."

Under the terms of the contract, UMass will purchase airtime from WRNX and then be responsible for producing the broadcasts and selling the advertising inventory. WRNX will continue to help with all of the technical aspects, in addition to producing and trafficking all of the commercials.

"The people from WRNX have been fantastic to work with," said Bjorn. "This relationship epitomizes what a partnership is all about. By extending the current agreement, we will be able to concentrate our efforts on broadening our network to ensure that our fans statewide will be able to listen to UMass Athletics."

In addition to all of these broadcasts airing on WRNX Radio, UMass fans from outside the area can hear them over the internet through UMass men's basketball and football can currently be heard over the air in the eastern part of Massachusetts on WATD (95.9 FM) and WCRN (830 AM).

"I have been very pleased with the quality of our broadcasts," said Bob Behler, the UMass Manager of Broadcast Properties and play-by-play announcer for football and men's basketball. "We have a lot of talented people working on the broadcasts who do a tremendous job in bringing the games to life."

The UMass Sports Network's broadcast crews this season have been Moorhouse and Brock Hines on hockey; Behler, Kevin Kennedy, and Matt Goldstein on men's basketball; and Behler, Goldstein, and Mike Marzelli on football. Derek Volner and Adam Frenier have produced all of the broadcasts and handled the scoreboard updates from the studio.