Dan Benton of Giants101.com has a story on New York Giants wide receiver Victor Cruz who has been nominated for a Nickelodeon Kids' Choice Sports Award. Benton writes that Cruz has become an international phenomenon and has established himself as a universal brand thanks in part to his touchdown celebrating salsa dance.
Cruz's post-TD salsa is now so famous that it has even been nominated for a Nickelodeon Kids' Choice Sports Award in the category "Party Like A Sports Star," which honors the best celebrations across the sports world.
But the salsa isn't just a meaningless celebration for Cruz. Rather, it's to honor his late Grandmother and something that has become very meaningful for Cruz and his family.
New York Giants' Victor Cruz Nominated for a Nickelodeon Kids' Choice Sports Award | Giants 101 | Sports Media 101