New York Times: Ads Assert That Atlantic 10 Conference Is 'Next' - UMass Athletics
New York Times: Ads Assert That Atlantic 10 Conference Is 'Next'
Stuart Elliott of the New York Times has a story covering the Atlantic 10 Conference's new branding campaign for basketball - WhoWantsNext - which is aimed at educating fans and the public of the league's tremendous basketball programs.
The campaign includes print media, an online video, commercials, magazine spreads and social media activities for fans.
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