Erik Matuszewski of Bloomberg.com has an extensive piece on the meteoric rise of Victor Cruz with the New York Giants. As he closes in on a new contract negotiation, Matuszewski points out:
Cruz has emerged as one of the Giants' most valuable and popular players. His No. 80 jersey is the team's second-best seller for the season behind Manning and the 13th-best seller in the league last month, according to NFLShop.com. Cruz is ninth on the ranking of rising sports stars issued today by Irvine, California-based Brand Affinity Technologies, which calculates consumer appeal based on performance, media exposure, popularity and other indicators among more than 45,000 athletes and celebrities.
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