MARKETING FOR THE FUTURE - Morris will be a featured guest as part of Maroon Night tonight at the UMass Club, 225 Franklin St. in Boston.
Anyone interested in attending may register online athttps://secure.www.alumniconnections.com/olc/pub/UMS/events/UMS2314494.h...
It's the fourth of five "Together We're One" events designed to help promote the upgraded football program.
"The outpouring of support has been outstanding. We expect more of the same Thursday," Morris said.
UMass athletic director John McCutcheon said the summer event tour is just the beginning of increased marketing efforts by the department in connection with the football upgrade.
"We'll start to gear up the campaign to make people aware and increase season tickets. We have a lot of work ahead of us for sure. We need to get people excited and get down to the business of preparing for 2012," McCutcheon said. "We'll be doing a number of different things. We're looking at anything and everything. We're looking at advertising campaigns, special market campaigns. We're out meeting with various groups around the state and the response has been very positive."